Luma Launch
Luma Launch
Social Media
2026
Luma Skincare needed a social campaign for the launch of its first daily essentials collection. We developed a flexible content direction that introduced the products while building a distinct and recognizable brand presence.
The campaign balances product education with a softer editorial mood. Clean compositions, close-up textures, and concise messaging make the content informative while keeping the feed visually cohesive.
We defined the campaign story, art direction, content pillars, and publishing rhythm before creating launch teasers, product carousels, short-form video concepts, story templates, and community-focused posts.
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